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Growth partner for startups

Growth for startups, and the tech that carries it.

We run one paid channel for you (Google, LinkedIn or Meta), build the page it lands on, and report what it produced in your CRM. $2,500 a month, ninety days, media paid by you. When the system needs technology under it, we build that too, in accounts you own.

Start a conversationGrowth Partner, $2,500 a month
New YorkSan FranciscoAustinand remote across the US

From story to acquisition.

The process, in order. Define the story, cut the versions, pick the channel, read the signal, build what it needs.

Define the storyWhat was wrong, who it is for, why you. One version everyone at the company says the same way.
Craft the versionsThe same story cut for a cold ad, a landing page, a sales call, a founder post. Tested, not guessed.
Choose the platforms and channelsOne paid channel to start, in the places the customer already is. Judged on cost per qualified conversation.
Read the signalPlatform numbers beside CRM numbers, every week. What the story earned, not what the ad clicked.
Build what it needsAI integration, tech integration and data: a model that answers from your records, one home for each fact, permissions that follow the source.

Storytelling

What’s your story?

Could a customer tell it for you?

Try it. Ask one of them why they picked you, in a sentence or two. If they start listing features, you don’t have a story yet.

Patagonia has one. In September 2022 Yvon Chouinard, who started the company in 1973 to make climbing gear, gave it away. His family put the voting shares in a trust and the other 98 percent in a nonprofit. The letter on the website said Earth is now our only shareholder. Every dollar the business does not need goes to fighting the climate crisis, about $100 million a year. Customers tell that one for them.

Yours doesn’t have to be that big. It has to be true, and short enough that a customer can say it to their business partner over lunch and get it right.

We ask for it in the first week, before anything else gets built.

Brands that tell a story

The engagement most companies start with

One fee. One paid channel. Ninety days.

Growth Partner runs one paid channel for ninety days: Google, LinkedIn or Meta, chosen by where your buyer already is. We write the offer, build the page it lands on, measure every click through to your CRM, and ship one experiment a week with a written decision. $2,500 a month. You pay the platforms directly.

Growth Partner

$2,500/month

Ninety-day initial term. No setup fee, no percentage of spend, no long contract. Media is paid by you, directly to the platforms. Everything stays in your name.

Read the engagement

What the fee covers

  • One paid channel: the customer definition, the offer, the creative, and the page the campaign lands on
  • Measurement from the click to the CRM, reconciled every week
  • One shipped experiment a week, with a decision
  • The line to pipeline or to the first paid action, source attached
  • A weekly note, a monthly report, a working session

What you pay the platforms

A few thousanda month, to start

Enough to produce a readable signal in ninety days. Crowded categories need more. We say what we think the number is on the first call, before you commit.

After ninety days

Continue, add a channel, change, or stop.

Decided at the day-ninety meeting, on the record. If the answer is stop, you keep the accounts, the page, and the record, which were yours throughout.

How the ninety days run

Every engagement runs define, instrument, run, decide. The process, week by week

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Startups, and the companies that have outgrown the label.About $1 million in revenue, or paying customers and a price on a path to it inside a year. A buyer you can describe. A person who acts on a lead inside the week.

Who it’s for

Startups are the companies we are built around. The same work fits a bootstrapped company, a team that no longer calls itself a startup, and a vertical software company selling into one industry, when the revenue line and the buyer are already real.

The four-part test

Where growth breaks down

Three ways a good product stalls.

A story nobody tells the same way

The founder says one thing, the sales deck says another, the ads say a third. Customers hear three companies.

A page nobody tested

Traffic lands on the homepage, reads three headlines, and leaves. The ad and the page were never one experiment.

A channel nobody chose

Spend spread across four platforms, none big enough to learn from. Every month ends with a guess.

Services

Growth, and the tech that carries it.

Growth Partner produces the record the rest is judged against. The three technical services divide one offer: a model inside a workflow, the records underneath it, and the care of that system after it is live. Each is scoped on its own.

Growth

One acquisition system: the customer definition, one channel, the offer, the creative, and measurement through to the CRM. Judged on qualified pipeline or paid customers, not on the ad account. Run as Growth Partner.

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AI integration

A model put to work inside one existing workflow. It answers from your records with the source attached, calls a short list of tools, and stops where a person has to decide. Built in accounts you own, with the tests that show when it is wrong.

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Tech integration and data

The records under the model. One home for each fact, an explicit corpus with explicit exclusions, an index that keeps the permission of the source and lives in your account, and a knowledge graph only when the question is about relationships.

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Technical support

After the system is in use, someone has to notice when the model changes, the index goes quiet, or a tool reaches further than it should. A retainer for the behavior of a named system, measured by its evaluation set and its data rule.

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All four services, and how they are priced

Questions

Questions? Asked before most engagements.

What do you actually do?

We run one paid channel for you (Google, LinkedIn or Meta), build the page it lands on, and report what it produced in your CRM, every month, with the platform’s count beside the CRM’s. That is Growth Partner: $2,500 a month, ninety days, media paid by you. When the system needs technology under it, we build that too, in accounts you own.

Do we have to buy all four services?

No. Each is scoped on its own. Most companies start with Growth Partner, because it produces the record the other work is judged against. The technical services are sold on their own when the workflow is already named.

Who do you work with?

Startups are the companies we are built around. The same work fits a bootstrapped company, a team that no longer calls itself a startup, and a vertical software company selling into one industry, when the revenue line and the buyer are already real. The test is on the fit page.

Why are there no client logos on this site?

Because most agency proof is unverifiable, and the proof that matters is the record of your own account. Ask for a sample report on the first call; it is the artifact you would receive, with the numbers removed. The firm page shows what it contains.

Where are the questions about the fee and the media budget?

On the Growth Partner page, with the fee table.

Ask a question

Growth you can measure. Systems you own.

Tell us what you sell and who buys it. We reply within one business day with a time to talk.

Start a conversationGrowth Partner, $2,500 a month
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