A dashboard with no CRM behind it
Ads ran, the platform reported conversions, and nobody can say which campaign produced a customer. The ad account counts what it sells.
Growth partner for startups
Growth for startups, and the tech that carries it.
Birdeye Labs runs the acquisition system: the channel, the offer, the measurement, and the line from a signup to revenue. One experiment a week. The page the campaign needs ships inside it. The record stays in your accounts.
Where growth breaks down
Four ways a good product stalls.
A page nobody tested
Traffic lands on the homepage, reads three headlines, and leaves. The ad and the page were never one experiment.
Leads nobody calls
A qualified signup sits in a form tool until Monday. A channel that produces leads nobody calls is a media buy.
A system nobody owns
Someone pasted a customer document into a personal chatbot. The index is stale. Three vendor contracts, and no one whose job is the integration layer.
Two kinds of work. One record.
Built around startups. The same system for any company with a product people pay for, a buyer you can name, and revenue at or on the way to $1 million.
Growth
One acquisition system: the customer definition, one channel, the offer, the creative, and measurement through to the CRM. The page the campaign needs ships inside it. A weekly experiment with a written decision, and a monthly report finance can read.
- Acquisition system
- Measurement
- Experiment
- Revenue connection
Tech
A model put to work inside one workflow, fenced in by your own records, a short list of tools, and a person on any action that leaves the building. The records under it, in accounts you own. A retainer that keeps the named system true after launch.
- AI integration
- Tech integration and data
- Technical support
New YorkSan FranciscoAustinRemote across the US
Services
Four services. Each one scoped on its own.
Growth produces the record the rest is judged against. The three technical services divide one offer: the model inside a workflow, the records underneath it, and the care of that system after it is live.
Growth
One acquisition system: the customer definition, one channel, the offer, the creative, and measurement through to the CRM. Judged on qualified pipeline or paid customers, not on the ad account. Run as Growth Partner.
View serviceAI integration
A model put to work inside one existing workflow. It answers from your records with the source attached, calls a short list of tools, and stops where a person has to decide. Built in accounts you own, with the tests that show when it is wrong.
View serviceTech integration and data
The records under the model. One home for each fact, an explicit corpus with explicit exclusions, an index that keeps the permission of the source and lives in your account, and a knowledge graph only when the question is about relationships.
View serviceTechnical support
After the system is in use, someone has to notice when the model changes, the index goes quiet, or a tool reaches further than it should. A retainer for the behavior of a named system, measured by its evaluation set and its data rule.
View serviceOur process
Define, instrument, run, decide.
Every engagement here runs in that order. Nothing is spent or shipped before it is defined and tested. The monthly meeting is where the record becomes a decision.
DefineBefore anything is built or spent
Step 01
Write the definition.
For growth: a working session that produces the customer definition, who you turn away, what a customer is worth, and the two definitions the engagement runs on, a qualified lead and pipeline. For a technical engagement: a written design that names the workflow, the systems of record, the corpus, the tools, where the data goes, and the evaluation set.
What you get
A written brief or design. Nothing is built against a conversation.
InstrumentBefore it is live
Step 02
Test it end to end.
For growth: tracking from the click to the CRM, with one test lead traced from a phone before spend, and the campaign page written for the offer as a task inside this step. For a technical build: instructions versioned, tools allow-listed, the evaluation set run against real questions with known answers.
What you get
Tracking you can audit, or an evaluation set that passes. Launch waits until it does.
RunWeekly
Step 03
Ship, read, write it down.
One experiment a week with a decision rule written before the test. Leads read against the definitions. Budget moved toward what produces pipeline. For a system in production: the evaluation set rerun on every change to the model, the instructions, or the corpus.
What you get
A weekly note. The lead log. Every change, with the reason.
DecideMonthly, and at day ninety
Step 04
A report, then a working session.
Platform count beside CRM count. Cost per qualified lead with the fee inside it. What was cut and why. The day-ninety meeting answers one question: did the channel work at a cost that works for this company? Continue, add a channel, change, or stop.
What you get
A monthly report finance can read, and a decision on the record.
The engagement most companies start with
One fee. One acquisition system. Ninety days.
Growth Partner runs one acquisition system for ninety days: a channel chosen for your buyer, an offer, measurement through to the CRM, and a weekly experiment with a written decision. $2,500 a month. You pay the platforms directly.
Growth Partner
$2,500/month
Framed as ninety days. No setup fee, no percentage of spend, no long contract. Media is paid by you, directly to the platforms. Everything stays in your name.
What the fee covers
- One acquisition system: customer definition, one channel, the offer, the creative
- Measurement from the click to the CRM, reconciled every week
- One shipped experiment a week, with a decision
- The line to pipeline or to the first paid action, source attached
- A weekly note, a monthly report, a working session
What you pay the platforms
A few thousanda month, to start
Enough to produce a readable signal in ninety days. Crowded categories need more. We say what we think the number is on the first call, before you commit.
After ninety days
Continue, add a channel, change, or stop.
Decided at the day-ninety meeting, on the record. If the answer is stop, you keep the accounts, the page, and the record, which were yours throughout.
The monthly record
- Qualified leadsby campaign
- Pipelinewith source
- Platform countbeside CRM count
- Cost per qualified leadfee included
- Experiments shippedhyp · result · call
- What was cutwith reason
- Speed to leadhours
- Next monthwritten first
The report is produced from your analytics, your ad accounts, and your CRM. The meeting is a working session on it.
Who it’s for
- Seed find the channel
- Series A make it repeatable
- Series B add one without noise
- Bootstrapped and past the label
- B2B software
- AI and developer tools
- Consumer and marketplaces
Startups are the companies we are built around. The same work fits a bootstrapped company, a team that no longer calls itself a startup, and a software company selling into a specific trade, when the revenue line and the buyer are already real.
Clear principles behind every engagement.
Define, then instrument, then spend
Nothing goes live until a test lead traces from the ad to the CRM with its source intact, or an evaluation set passes. If the first week cannot be reconstructed, it did not happen.
The CRM is the scoreboard
A result that exists only inside the ad account does not count. The account is judged on qualified pipeline or paid customers with the source attached, and nothing else gets the headline.
Your accounts, your record
Ad accounts, analytics, CRM, the page, the index, the instruction set, the evaluation set, and the record stay in your name. If an engagement ends, nothing moves.
Questions
Questions? Asked before most engagements.
What does $2,500 a month cover, exactly?
One acquisition system: the customer definition, one channel, the offer, and the creative. Measurement from the click to the CRM, reconciled every week. One shipped experiment a week with a decision. The line to pipeline or to the first paid action, source attached. A weekly note, a monthly report, and a working session. Media is paid by you to the platforms, on your accounts.
How much media budget do we need?
Enough to produce a readable signal in ninety days. For most companies that is at least a few thousand dollars a month, and more in crowded categories. We say what we think the number is on the first call, before you commit.
Do we have to buy all four services?
No. Each is scoped on its own. Most companies start with Growth Partner, because it produces the record the other work is judged against. The technical services are sold on their own when the workflow is already named.
Who do you work with?
Startups are the companies we are built around. The same work fits a bootstrapped company, a team that no longer calls itself a startup, and a software company selling into a specific trade, when the revenue line and the buyer are already real. The test is on the fit page.
Who owns the accounts?
You do. Ad accounts, analytics, CRM, the page, the domain, the index, the instruction set, the evaluation set. If an engagement ends, nothing moves and nothing is held back.
Why are there no client logos on this site?
Because most agency proof is unverifiable, and the proof that matters is the record of your own account. Ask for a sample report on the first call; it is the artifact you would receive, with the numbers removed.