The buyer is national
Most Austin startups sell to companies in other cities. We buy nationally, read the record by segment and geography, and keep Austin as the place where the team, the demos, and the references live.
Austin
Growth for Austin startups, selling nationally from a market still filling in.
Austin’s startups sell enterprise software, consumer products, hardware with software in it, and everything that moved here in the last five years. The buyer is usually somewhere else. The cost base is lower, the talent is real, and the network is smaller than the coasts, which makes a measured acquisition channel matter more, not less. That is the work.
- Enterprise software
- B2B software
- Consumer apps
- Hardware and IoT
- Health tech
- Fintech
- Energy and climate tech
- Downtown and East Austin
- The Domain and North Austin
- South Congress
- Round Rock and Cedar Park
- San Antonio corridor
What is different here
Running the system in Austin.
Lower cost base, same CPCs
The office is cheaper; the Search terms are not. The discipline is the same as anywhere: buy the problem and the alternative, exclude the job seekers, measure to the CRM.
Enterprise and hardware have long cycles
Pipeline and qualified leads are the ninety-day number, not revenue. We say so in the brief and build the record to be readable at the board meeting.
The network is smaller, so the record matters more
Where a coastal startup can lean on warm intros for a year, an Austin company often needs a working channel sooner. A measured one, with a record, is the point of the engagement.
Qualified, defined
What counts as a lead for a Austin company.
Written in week one with you, used unchanged for ninety days.
Qualified lead
A signup or demo request from a company in the size, industry, and geography you serve, by a person in a role that buys or uses. Logged against the campaign and creative.
Pipeline
An opportunity created in the CRM with the source intact. Reported with stage, so a long cycle is still readable inside ninety days.
Consumer and product-led
Activation and the first paid action, by cohort, when there is no sales team in the loop.
Disqualified
Job seekers, vendors, students, companies outside the shape. Logged apart with the reason.
The engagement
$2,500/month
Ninety days. One acquisition system: a channel chosen for your buyer, an offer, measurement through to the CRM, and a weekly experiment with a written decision. You pay the platforms directly. Accounts stay in your name.
How we work with Austin
Remotely, on your calendar, in your accounts.
We do not have an office in Austin and we do not pretend to. The work is done remotely: the first call, the weekly note, the monthly working session, and everything in between, on video or in a shared channel, scheduled on Central time. Ad accounts, analytics, CRM, and every system we build live in accounts in your name.
What we bring to Austin specifically is pattern knowledge: which terms the best-funded companies in this market overpay for, which audiences bring job seekers instead of buyers, how much the page has to carry when clicks are expensive, and what a qualified lead looks like for your category here.
Questions
About working with us in Austin.
If yours is not here, ask. We answer plainly, including when the answer is that this is not the right engagement.
Do you work with hardware companies?
If there is software and a buyer who searches, yes. The definitions change: a qualified lead might be a pilot request or a sample order, and the cycle is long. We write that into the brief.
Our team is spread across Austin and other cities.
Fine. The work is remote anyway, the record lives in your accounts, and the weekly note is written so a distributed team can act on it.
Can you help us sell into the coasts?
That is most of what Austin startups do. We buy nationally and read the record by geography and segment, so you can see where the qualified leads actually come from.
Do you meet in person?
The work is done remotely, on video and in a shared channel, scheduled on Central time. If an in-person meeting matters to you, say so and we will talk about it.