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Growth Partner

For startups: one fee, one acquisition system, ninety days to a number you can plan on.

Growth Partner is the engagement most companies start with. For ninety days we run one acquisition system. A channel chosen for your buyer, an offer, measurement through to the CRM, and a weekly experiment with a written decision. $2,500 a month. You pay the platforms directly. Everything stays in your name.

The fee

What you pay, and to whom.

No setup fee. No percentage of spend. No long contract. A recommendation to spend more has to survive the revenue record, because the invoice does not grow with the budget.

Growth Partner

$2,500/month

Ninety-day initial term. Three reports and three meetings before renewal is discussed. Renewal is decided on the record: continue, add a channel, change, or stop.

This fee includes
  • One acquisition system: customer definition, one channel, the offer, the creative
  • Measurement from the click to the CRM, reconciled every week
  • One shipped experiment a week, with a decision
  • The line to pipeline or to the first paid action, source attached
  • A weekly note, a monthly report, a working session
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ItemAmountPaid to
Growth Partner engagement$2,500 / monthBirdeye Labs. Covers everything listed in the fee.
Media spendYour budgetGoogle, LinkedIn, Meta, or YouTube, billed directly to your accounts. Typically at least a few thousand dollars a month.
Initial termNinety daysThree reports and three meetings before renewal is discussed.
RenewalOn the recordDecided at the day-ninety meeting. Continue, add a channel, change, or stop.

Media budget is set on the first call, before you commit. Crowded categories need more to produce a readable signal.

What is inside

Four practices. All of them, every month.

The record is the artifact under them, not a fifth product.

01

Acquisition system

The customer definition, written in week one, including who you turn away. One channel, chosen by where that buyer already is. The offer: what is promised, to whom, and the one next step. The creative, which is the variable that gets tested. The handoff is part of the system: who replies, and how fast.

02

Measurement

The source of truth is the CRM or the billing system, not Ads Manager. Definitions are held for the ninety days. Instrumentation is tested with one lead traced end to end before spend. Every month, the platform’s count sits next to the CRM’s count, and the gap is a line in the report.

03

Experiment

One change, one hypothesis, one result, one decision: scale, kill, or iterate. At least one shipped every week, written down. The decision rule is written before the test. The backlog is ordered by what is constraining the revenue number.

04

Revenue connection

Click, a CRM record with the source still on it, an opportunity or a paid event, the outcome written back. Pipeline with source inside ninety days; collected revenue when the cycle is short enough to see it. Once the CRM is clean, the ad platform is trained on qualified outcomes rather than form fills.

What the name means

A media buyer reports the ad account. A page shop reports the form.

This engagement reports qualified pipeline or paid customers, in your CRM, with the source still on the record. The channel and the page are how that number gets made.

Media buyer

The work ends inside the ad account.

Bids, budgets, audiences, sometimes creative. The scoreboard is the platform’s own CPA, ROAS, or CTR. The usual fee is a percent of spend, so the invoice rises when the budget rises. The artifact is a dashboard screenshot.

Page shop

The work ends at the form.

Layout, copy, the form. The scoreboard is conversion rate on that URL. Traffic, the offer, and what happens in the CRM are someone else’s problem. The artifact is a page. The fee is a project fee per page.

Growth partner

The work ends at the CRM or the billing system.

What changes: the customer definition, the offer, the channel, the creative, the page, the tracking, the handoff. The scoreboard is cost per qualified outcome, and pipeline or revenue with the source attached. The artifacts are definitions, a decision record, and a monthly report finance can read. The fee is flat.

Definitions

Written in week one. Used unchanged for ninety days.

Qualified lead

A signup or demo request that matches the customer definition: the company type, the role, the use case, and the disqualifiers. Counted against the campaign and creative that produced it.

Pipeline

An opportunity created in your CRM from a qualified lead, with the source carried through. For product-led companies, activation and the first paid action, by cohort.

Experiment

One change, one hypothesis, one result, one decision: scale, kill, or iterate. At least one shipped every week, with the rule written before the test.

The record

The log of every lead, every experiment, every change, and every decision. The platform’s count beside the CRM’s. Yours, in your accounts, readable without us.

After ninety days

Continue, add a channel, change, or stop.

The day-ninety meeting answers one question: did the channel produce qualified pipeline or paid customers at a cost that works for this company? If yes, we talk about what to press and whether a second channel is earned. If no, we say so, and you keep everything.

The ninety days, week by week
Three reports. Three meetings. One decision, written down.There is no claim that ninety days fills a pipeline. There is a record of what the channel did.

Questions

About Growth Partner.

If yours is not here, ask. We answer plainly, including when the answer is that this is not the right engagement.

What does $2,500 a month cover, exactly?

One acquisition system: the customer definition, one channel, the offer, and the creative. Measurement from the click to the CRM, reconciled every week. One shipped experiment a week with a decision. The line to pipeline or to the first paid action, source attached. A weekly note, a monthly report, and a working session. Media is paid by you to the platforms, on your accounts.

How much media budget do we need?

Enough to produce a readable signal in ninety days. For most companies that is at least a few thousand dollars a month, and more in crowded categories. We say what we think the number is on the first call, before you commit.

Why ninety days?

Because the first month is instrumentation and finding the wrong people, the second is cost per qualified lead becoming real, and the third is the first honest read on whether the channel can be a channel. Shorter than that and you are deciding on noise.

What if our sales cycle is longer than ninety days?

Then pipeline, not closed revenue, is the ninety-day number, and we say so up front. Qualified leads and opportunities created are readable inside the term. Revenue follows on your cycle, and the record is built so it can be read when it arrives.

Is there a revenue minimum?

The channel has to be judgeable against a revenue line. For most companies that is about $1 million a year, in the books or on a plan you can walk through: paying customers, a price, and the number of customers that gets you there inside a year. If the plan is a deck and nobody outside the company has paid, ninety days will measure noise, and we will say so. The full test is on the fit page.

What if it is not working?

We say so, in the report, and stopping is one of the options at every monthly meeting. We would rather end an engagement than spend another month proving the point.

Who owns the accounts?

You do. Ad accounts, analytics, CRM, the page, the domain, the index, the instruction set, the evaluation set. If an engagement ends, nothing moves and nothing is held back.

Can our team be involved?

Please. Your founders know the buyer better than we will in week one; your engineers know the product. The weekly note is written so your team can act on it, and the monthly meeting is a working session, not a presentation.

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Who it’s for

Stages, company types, and the four-part test. Including the revenue line, and why it exists.

Growth you can measure. Systems you own.

Tell us what you sell and who buys it. We answer with a time to talk, or with a straight reason this is not the right engagement yet.

Start a conversationGrowth Partner, $2,500 a month
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