The buyer has seen it before
A New York operator at a bank, a brand, or a fund gets pitched weekly. Creative that names the specific problem and a page that proves the claim beat anything clever. We test for specificity first.
New York
Growth for New York startups, where every buyer has seen the pitch before.
New York is a market of fintech, B2B, media, commerce, and enterprise buyers who have been sold to by the best. The LinkedIn feed is the most crowded in the country and the Search terms are priced accordingly. The companies that make acquisition pay here are specific about who they want, honest on the page, and fast to the first reply. That is the work.
- Fintech
- B2B software
- Media and adtech
- Commerce and retail tech
- Health tech
- Proptech
- Enterprise
- Flatiron and Union Square
- SoHo and Tribeca
- Brooklyn
- Hudson Yards and Midtown
- Long Island City
What is different here
Running the system in New York.
LinkedIn is crowded, so targeting is the budget
Half the B2B startups in the country are bidding on the same director-of-something at the same hundred companies. Narrow audiences, exclusions for job seekers and vendors, and a sharp offer are what make the cost per qualified lead readable.
Enterprise means proof and procurement
Security pages, compliance language, and references come up on the first call. The page states what you have and the qualification asks about procurement early, so the pipeline count is honest.
Geography is national, the network is local
Most New York startups sell nationally. We buy nationally and read the record by segment, while the city is where the demos, the dinners, and the references happen. The campaigns reflect both.
Qualified, defined
What counts as a lead for a New York company.
Written in week one with you, used unchanged for ninety days.
Qualified lead
A signup or demo request from a company in the size, industry, and geography you serve, by a person in a role that buys or uses. Logged against the campaign and creative.
Pipeline
An opportunity created in the CRM with the source intact. Reported with stage, so a long enterprise cycle is still readable inside ninety days.
Disqualified
Job seekers, vendors, students, companies outside the shape. Logged apart, so the count stays honest and the exclusion list gets sharper.
Speed to lead
Reported every month: how long a qualified lead waited for a human reply. In this market the first competent answer usually gets the meeting.
The engagement
$2,500/month
Ninety days. One acquisition system: a channel chosen for your buyer, an offer, measurement through to the CRM, and a weekly experiment with a written decision. You pay the platforms directly. Accounts stay in your name.
How we work with New York
Remotely, on your calendar, in your accounts.
We do not have an office in New York and we do not pretend to. The work is done remotely: the first call, the weekly note, the monthly working session, and everything in between, on video or in a shared channel, scheduled on Eastern time. Ad accounts, analytics, CRM, and every system we build live in accounts in your name.
What we bring to New York specifically is pattern knowledge: which terms the best-funded companies in this market overpay for, which audiences bring job seekers instead of buyers, how much the page has to carry when clicks are expensive, and what a qualified lead looks like for your category here.
Questions
About working with us in New York.
If yours is not here, ask. We answer plainly, including when the answer is that this is not the right engagement.
Is $2,500 a month realistic for New York?
The fee is the same in every market. What changes in New York is the media budget: a few thousand dollars a month is a floor here, and crowded B2B categories need more to get a readable signal. We say what we think the number is on the first call.
Do you work with fintech and regulated companies?
Yes. Claims on the page and in the ads follow your compliance review, the qualification asks the questions that matter for your license, and the record is built to be auditable.
Can you target specific companies?
Yes. Named-account lists on LinkedIn, pages per segment, and the record by account. Full ABM programs with outbound are a separate scope and we will say so.
Do you meet in person?
The work is done remotely, on video and in a shared channel, scheduled on Eastern time. If an in-person meeting matters to you, say so and we will talk about it.