San Francisco
San Francisco is where AI, developer tools, and B2B software companies compete for the same technical buyer, with the same Search terms, often with the same investors. The buyer reads the docs before the pricing page and can tell a real product from a pitch in ten seconds. Acquisition pays here when the page is honest, the signup is fast, and the record is by activation rather than by click.
What is different here
The category term is bid on by companies with far more budget than sense. We buy the problem, the error, the integration, and the alternative, where the searches are specific and the page can answer them.
Pages that show code, state limits, and compare honestly convert. Pages that promise ten-x anything do not. Copy and creative go past an engineer before they go live.
Signups in this market are cheap and meaningless. We instrument the first meaningful action before launch and manage the account on it, by cohort.
A Bay Area product that activates well gets talked about. We make sure the record shows which campaigns produced the users who referred others, so the second channel is earned, not guessed.
Qualified, defined
Written in week one with you, used unchanged for ninety days.
A signup from a company or person that matches the use case, with a working email and a first action inside the window we define. Logged against the campaign and creative.
The first meaningful action in the product: an API call, a deployment, a workspace with a second user. Reported by cohort against spend.
For companies with a sales motion, an opportunity created from an activated account, with the source intact.
Free-tier signups outside the shape, competitors, and students. Logged apart and not counted.
The engagement
$2,500/month
Ninety days. One acquisition system: a channel chosen for your buyer, an offer, measurement through to the CRM, and a weekly experiment with a written decision. You pay the platforms directly. Accounts stay in your name.
How we work with San Francisco
We do not have an office in San Francisco and we do not pretend to. The work is done remotely: the first call, the weekly note, the monthly working session, and everything in between, on video or in a shared channel, scheduled on Pacific time. Ad accounts, analytics, CRM, and every system we build live in accounts in your name.
What we bring to San Francisco specifically is pattern knowledge: which terms the best-funded companies in this market overpay for, which audiences bring job seekers instead of buyers, how much the page has to carry when clicks are expensive, and what a qualified lead looks like for your category here.
Questions
If yours is not here, ask. We answer plainly, including when the answer is that this is not the right engagement.
We work with companies anywhere; the Bay Area is one market for this purpose. Most San Francisco companies sell nationally or globally, and the campaigns reflect that.
Search ads that answer the exact problem they typed, landing on a page with the fix and the code, reach them fine. Banner-style social mostly does not, and we say so before spending there.
Yes, with an event to analytics or a webhook into the record. Scoped in week one and usually a small change for your team.
The work is done remotely, on video and in a shared channel, scheduled on Pacific time. If an in-person meeting matters to you, say so and we will talk about it.
Tell us what you sell and who buys it. We answer with a time to talk, or with a straight reason this is not the right engagement yet.