Method
Define before you build
Every campaign, page, and system starts as a written definition that could be wrong. Then we find out.
- Home
- The firm
The firm
A small firm of operators. The record is the product.
Birdeye Labs is a small team of operators who run the acquisition system for startups and the companies that have outgrown the label, and who build the technology that carries it. The method is the same in both: a written definition, a test before launch, a change a week, a decision on the record. There are no logos on this site because there is no borrowed proof. There is the report you would receive.
Method
One variable at a time
Audience, creative, offer, page, handoff. Model, instructions, corpus. Changed one at a time, so the record says why something worked.
Method
Failed tests are reported
Next to the ones that worked. That is how the next test gets better, and how you know the report is honest.
Method
Decisions, written
Scale, kill, or iterate, every week, with the reason. The log is the thing you own when the engagement ends.
People
Operators who have been on your side of the table.
The team comes from startup operations and from large financial institutions. The first taught us what a founder actually needs from a growth partner: a number that holds up and someone who answers. The second taught us to write everything down, keep the accounts in the client’s name, and treat a claim without a denominator as a risk.
How we work
Senior, small, direct.
The people on the first call do the work. One shared channel. A weekly note. A monthly working session. No account layer.
What we refuse
Vanity and lock-in.
No percentage of spend, no share of revenue, no equity, no accounts in our name, no logos we do not have permission for, no numbers we cannot show the math on, no system that runs in a personal chatbot account.
What we are for
A number you can plan on, and systems you own.
Qualified pipeline or paid customers at a cost you can defend, a record that explains it, and a system that keeps passing its tests after we hand it over.
The monthly record
What we show instead of logos.
The report is produced from your analytics, your ad accounts, and your CRM. The meeting is a working session on it. Both are yours to keep. Ask for a sample on the first call: it is the artifact you would receive, with the numbers removed.
Qualified leads
Signups and demo requests that met the definition, by campaign and creative.
The number the account is managed on.
Pipeline
Opportunities created in the CRM, with source and stage; activation and first paid action for product-led.
The number you already manage the company on.
Platform count beside CRM count
What the ad platform claims, next to what the CRM holds. The gap, as a line.
So a green dashboard can be read for what it is.
Cost per qualified lead, fee included
Media spend plus the month’s fee, divided by qualified leads; cost per opportunity once opportunities exist.
The only cost number that matters. Cost per click is in the appendix.
Experiments
Every test shipped this month: hypothesis, rule, result, decision.
So you can see the work, not just the outcome.
What was cut, and why
Audiences, terms, creative, and pages paused, with the reason.
The log of decisions you can read back.
Speed to lead
How long qualified leads waited for a human reply.
The revenue-connection metric most reports omit.
Next month
The experiments and budget plan, written before the meeting.
So the meeting is about decisions, not a presentation.
The monthly record
- Qualified leadsby campaign
- Pipelinewith source
- Platform countbeside CRM count
- Cost per qualified leadfee included
- Experiments shippedhyp · result · call
- What was cutwith reason
- Speed to leadhours
- Next monthwritten first
The report is produced from your analytics, your ad accounts, and your CRM.
Why this way
Three reasons there are no logos on this page.
One
Most proof is unverifiable.
A percentage with no denominator and a logo with no permission tell you about the agency’s design team, not its work. We would rather show the exact artifact you receive.
Two
Your category is not their category.
A result for a consumer app says little about an infrastructure company. The honest comparison is your own record, month over month, reconciled to the CRM.
Three
A result that exists only in the ad account does not count.
At the spend most companies start with, a holdout cannot be read, so the CRM is the scoreboard. A lift study is a later project, when a channel is large enough to split and still read. Until then, the record is the product.
Principles
Six things we hold to.
The platform reports conversions because conversions are what it sells. We report what became pipeline, with the source attached.
01The CRM is the scoreboard
Everything is built in accounts in your name: the ad account, the index, the instruction set, the evaluation set. If we leave, nothing moves.
02Your accounts, your record
If the fit fails, we say so on the first call and point you somewhere good. That is a service, not a status.
03Say no early
Every monthly meeting ends with continue, change, or stop. We would rather end an engagement than prove a point with your budget.
04Stop is always on the table
Every system we build answers from your records with the source attached, and waits for a person before it writes, sends, posts, or pays.
05A person on anything that leaves the building
The brief, the design, the definitions, the experiments, the decisions, the incidents. Readable without us in the room.
06Write it down
New York · San Francisco · AustinAnd remotely across the United States.
Where
Three markets we know best.
We work with companies in the three startup markets we know best and remotely across the United States, in your time zone and your accounts.
Questions
About the firm.
If yours is not here, ask. We answer plainly, including when the answer is that this is not the right engagement.
Why no case studies?
Because the ones on most agency sites are unverifiable, and the ones that are verifiable usually belong to the client. We would rather show you the exact report you would receive and let you judge whether that is a thing you want every month. When a result exists on the record and a client agrees to it, it will be here.
Can we talk to a current client?
Ask on the first call. Where a client has agreed, we will make the introduction. We do not publish names on the site.
What do you report that other firms do not?
The platform’s count beside the CRM’s count, and the gap. The fee inside cost per qualified lead. What we cut and why. How long a qualified lead waited for a human. The experiments that failed. Most reports are a highlight reel. Ours is a log.
Who is on the team?
Operators with backgrounds in startup operations and large financial institutions. The people you meet on the first call do the work; there is no handoff to an account team.
Do you take equity or a share of revenue?
No. A flat fee for the growth engagement, a written design and a retainer for the technical work. Our incentive is a qualified lead, a system that keeps passing its tests, and a renewal. Not a cap table and not a percentage.
Where are you based?
We work remotely with companies in New York, San Francisco, Austin, and across the United States, in your time zone and in your accounts.